Tammy Kaehler traveled far enough to impress me (and you guys know how much I love driving) for her Made It Moment. She raises the prospect of a whole new sort of marketing and approach to finding readers. Now that Tammy has found her Moment at a racetrack, I wonder where we all could look for ours? What specific appeal does your book have? Read on as Tammy reveals her own.
I’m guessing my Made It Moment is the first to have occurred in an airport parking lot shuttle. Which wasn’t what I expected at all.
My debut mystery, Dead Man’s Switch, is about a fictional race car driver, Kate Reilly. It takes place at a real race weekend at Lime Rock Park, a road course racetrack in Northwest Connecticut. My release date was August 2nd, 2011, but the actual race I’d written about took place on July 9th. Turns out, the timing wasn’t a problem at all.
My publisher agreed to get books to the race for me. Lime Rock Park’s management stepped forward saying, “We want to help,” and they did, by setting me up in their information tent on race day and publicizing that I was there. They also helped sponsor and advertise a launch party that a local bookstore—Darren Winston, Bookseller, in Sharon, CT—offered to host for me.
I traveled clear across the country (Los Angeles to Connecticut) because people I’d never met were throwing me a party and helping me promote my book. And it was as we headed to the airport for that trip that it struck me: I must have “made it,” at least a little, if a racetrack was advertising my book to dozens of thousands of race attendees and local residents, and if a bookseller was throwing me a party.
I’m back home now, where I feel less like I’ve made it and more like it’s time to clock in at my day job. But I have the photos, video, and the memories—not to mention the magical feeling inside because strangers 3,000 miles away believe in me and my racing mystery.
Before trying her hand at fiction, Tammy Kaehler established a career writing marketing materials, feature articles, executive speeches, and technical documentation. A fateful stint in corporate marketing introduced her to the world of automobile racing, which inspired the first Kate Reilly racing mystery, Dead Man’s Switch. Tammy works as a technical writer in the Los Angeles area, where she lives with her husband and many cars. Find out more at http://www.tammykaehler.com.