Contest Update: Congratulations to reader Lynn Demsky who won an e copy of DEATH BY KILLER MOP DOLL! Thanks to all of you for entering, and here’s to many more giveaways to come!
Today’s guest post (please welcome back to the blog the incomparable Lois Winston) reminds me of a Billy Joel song I frequently find myself humming:
But if I go cold
I won’t get sold
I’ll get put in the back
In the discount rack
Like another can of beans.
Have a listen, and then read on below to see what Lois says about the gig she and all authors must play when their books come out. Is this role at odds with being a writer? Does it work for some authors and not others? Or is the act of writing a book, to paraphrase Stephen King, an unclosed circle and all the readings and signings and tweeting and blogging a way of reaching the only people who can close it–readers like the good folks who stop by here? Please weigh in on Lois’ lively discussion topic!
National Book Blitz Month
by Lois Winston
Did you know that January is National Book Blitz Month? I didn’t. But apparently the month-long observance was created by a public relations executive “to encourage authors to promote their own books” and “focus attention on improving the relationships between authors and the media in order to create a best-selling book.”
Huh? As I sit here scratching my head, I have to wonder how much that public relations executive knows about the world of publishing. Or maybe the observance was first established many years ago, back in the golden years of publishing when all an author had to do was write great books and her publisher took care of everything else. A Google search turned up very little information on the subject of National Book Blitz Month, and there doesn’t seem to be a National Book Blitz Month website.
In today’s publishing reality, authors are expected to pound the pavement both literally and cyberly, promoting their books. Unless you’re a bestselling author (and sometimes not even then), your publisher will devote very little effort and dollars to tell the world about you and your book. It’s mostly up to you.
So we authors, the majority of us who are shy by nature and prefer to hole up in our writer caves, are forced to take a deep breath, pull up our big girl pants, and become a sales force of one. We book talks and signings and jump on the social network bandwagon. Whether we want to or not. We have no idea if any of it will help sell our books, but if we don’t get the word out about those books, there’s a good chance we won’t sell many of them. And if we don’t sell many books, chances are, we won’t be offered another contract to write more books.
All I want to do is write!I don’t know an author who hasn’t uttered that lament from time to time. But the truth is, we have to do a lot more than just write. And that’s why I’m visiting Suspense Your Disbelief today (thanks for inviting me, Jenny!) In celebration of National Book Blitz Month and the release of Death By Killer Mop Doll, the second book in my Anastasia Pollack Crafting Mysteries, I’m on a month-long blog tour.
So whether you’re a reader or a writer, tell me how you feel about author promotion. Post a comment, and you could win one of 5 signed copies of Death By Killer Mop DollI’m giving away as part of my blog tour this month. The full tour schedule can be found at my website, http://www.loiswinston.com, and the Killer Crafts & Crafty Killers blog, http://www.anastasiapollack.blogspot.com. In addition, I’m giving away 3 copies of Death By Killer Mop Doll on Goodreads, http://www.goodreads.com/giveaway/show/15173-death-by-killer-mop-doll.
Also, for anyone attending The American Library Association’s Mid-Winter conference January 20-24 in Dallas, Midnight Ink will be raffling off the hand-crafted mop doll shown in the photo during the opening reception Friday evening. Register for the drawing at the Midnight Ink booth #1459.
Lois Winston is the author of the critically acclaimed Anastasia Pollack Crafting Mysteries published by Midnight Ink. Assault With a Deadly Glue Gun, the first book in the series, received starred reviews from Publishers Weekly and Booklist. The new year brings with it the release of Death By Killer Mop Doll, the second book in the series. Read an excerpt here. Visit Lois at her website and Anastasia at the Killer Crafts & Crafty Killers blog. You can also follow Lois and Anastasia on Twitter @anasleuth.